MARKETING AUTOMATION
Lavabeam

MARKETING AUTOMATION 

Drive maximum return on your marketing investments with a maturing automation roadmap

These trends make an irrefutable case for a structured, continuous and holistic approach to marketing automation to drive strategic outcomes.

“We had a really great Delivery Partner in Lavabeam. I really trusted them, they provided us with Vodafone resources and they drove that adaptability and worked to make this successful for our client, for us and themselves.”

 - Jon Donovan,

Principal Manager, Digital Marketing,

Vodafone Group

“During my time at Eircom, Suvash and his Team helped us to optimise our Contact Centres and set up a complete new facility for Sales in record time."

 - Neil Cushen,

Head of Consumer Sales,

Eircom


“The Lavabeam team were industry specialists, anticipated our needs and delivered exceptional value within a very short time. The team never failed to go above and beyond for us and were an absolute pleasure to work with."

- Fadwa Elkosairy,

Director of Sales & Customer Care, Vodafone Oman

TRANSFORM YOUR MARKETING AUTOMATION PROGRAMME

1. Foundation

2. Developing

Consumer data

Real-time marketing  

Artificial intelligence

Personalisation engines

Location intelligence

What

> Developing or refining, a personalised plan to maximise revenue potential for your business



> Automation strategy, commercial opportunity sizing and planning



> TechStack integration, implementation and custom development of components

How

> Digital maturity assessment using 150-point framework


> Benchmarking against best practices


> Agile org setup and governance


> Building a prioritised product backlog


> Delivering a truly omni-channel CX


> Digital channel integration to stitch all media channels into the CRM

SERVICES

What

> Managing your automation campaign related operations


> E2E campaign management


> Omni-channel marketing and operational KPIs management and reporting

How

> Audience and segment set-up


> Adaptive and predictive models for campaign flows


> Updating/maintaining decisioning models, product propensity scores, churn propensity models etc


> Ideation, planning, design, develop, test, release, monitor, optimise and reporting

OPERATIONS

WHAT OUR CLIENTS SAY


+18%


 New revenue


+20%


Lead generation


+30%


MQL conversion rate


-15%


Cost per lead


-10%


Reduced churn


OUTCOME DRIVEN

Lavabeam’s rich MarTech domain knowledge coupled with flexible engagement model and rapid agile-led prototypes will ensure that your investments are time-specific and outcome-driven.



Typical KPI movement recorded in Lavabeam’s automation programmes:

Five key trends underpin the investment made by digital marketing organisations for improving their effectiveness and efficiencies.

The main objective of a marketing automation programme is to drive incremental sales at optimal marketing spends. A data-driven approach to marketing helps deliver these KPIs at scale. Thus, a matured marketing organisation will ensure that the measurement systems are fully in place. The first and most important step in the journey is a holistic assessment of your current digital marketing maturity.


As industry practitioners delivering successful marketing automations, Lavabeam has devised a four-stage Maturity Assessment Framework to accurately assess our clients’ current maturity.

3. Maturing

4. Advancing

The main output of the maturity assessment is a detailed set of tangible and prioritised recommendations, which can serve as your marketing automation baseline plan.

HOW DO WE INFLUENCE AND EXECUTE OUR CLIENTS' AUTOMATION ROADMAPS? 


Lavabeam’s operating model has proven that the lead generation, conversion and revenue goals, customer acquisition costs and customer engagement metrics can be more immediately impacted.

To assess your marketing automation maturity and discover what’s possible to maximise your ROI, get in touch to ignite the change today.


What

SOFTWARE

How

> Consult, evaluate, review, integrate, decommission and optimise TechStack


> Being your strategic partner to guide on your roadmap and best practices


> Budget, change and program management

> Adobe (Marketo, Magento), SAS, Braze


> Boxever, Pega (Chordiant), Fly Txt


> Salesforce (Everage, Krux, Pardot)


> IBM/HCL (Unica, Silverpop, Commerce)


> Oracle (Responsys, Maxymiser etc)


> Email, content and affiliate marketing products


> Various digital marketing products (Lotame, Sizmek, AppNexus, Oath etc.)