CUSTOMER DATA PLATFORM
Harness the power of data with a single view of your customers to provide a seamless omni-channel journey
As the focus shifts from “cookie centric” to “customer centric”, there are challenges in sourcing, extracting, managing and understanding customer data from a multitude of traditional and digital channels, all within the realm of GDPR and other data privacy norms.
As customers’ needs are evolving every day, understanding the strategic context and closely managing the outcomes is crucial. Roadblocks often include: limited data-unification capabilities, limited real-time marketing use-case delivery, non-persistent(?? consistent) customer data across multiple touch-points and significant MarTech integration complexity.
CDPs play a pivotal role in delivering an omni-channel, data-driven, customer-centric architecture to help businesses offer amazing customer experiences and drive-up ROI on their MarTech investments.
Lavabeam can help you assess your CDP readiness, analyse how it fits into the wider MarTech stack, and help you build or integrate the one that suits you. All with the singular purpose of helping you maximise the return on your marketing investment at reduced costs all while helping you deliver exceptional customer experiences and use engagement.
With a strategic, domain-related and process-specific approach, Lavabeam helps you manage your CDP initiative comprehensively, all while guarding/protecting(?) the security, governance and compliance of your customer data. Working across services, operations and software, out methodology covers:
> Evaluate strategic goals
> Assessing your CDP readiness
> Planning for ROI/other MarTech outcomes
> Defining use cases/outcomes
> Define and design CDP features
> Select CDP system software or build custom one
> Prioritising personalisation and CDP parameters
> Loyalty management
> Targeted campaigns
> Unified customer view
> Data enablement, enrichment, segmentation
and visualisation
> Creating seamless X-channel/device experiences
> Real-time/contextual marketing
> Lean agile management techniques and processes
> Organise culture and change management
+58%
Prospecting: Improvements
+72%
Increase in Conversion rate
+100%
Regulatory approvals
+80%
Return on Investment
To discover how you can ignite the power of a CDP and provide a consistent and seamless omni-channel journey, get in touch today to drive change.
“We had a really great Delivery Partner in Lavabeam. I really trusted them, they provided us with Vodafone resources and they drove that adaptability and worked to make this successful for our client, for us and themselves.”
- Jon Donovan,
Principal Manager, Digital Marketing,
Vodafone Group
“During my time at Eircom, Suvash and his Team helped us to optimise our Contact Centres and set up a complete new facility for Sales in record time."
- Neil Cushen,
Head of Consumer Sales,
Eircom
“The Lavabeam team were industry specialists, anticipated our needs and delivered exceptional value within a very short time. The team never failed to go above and beyond for us and were an absolute pleasure to work with."
- Fadwa Elkosairy,
Director of Sales & Customer Care, Vodafone Oman
