DIGITAL PERSONALISATION
Create a personalisation roadmap to drive amazing omni-channel experiences and strategic growth
The most discerning factor in Lavabeam’s methodology is the personalisation maturity assessment model, which lays a scientific reference point. This combined with its deep expertise in the personalisation programmes and the codification of best practices, getting to 2025 with a clear ROI plan isn’t a worry.
It’s predicted that by 2025 up to 80% of marketing efforts on personalisation will yield much lower ROI as the industry moves towards a cookie-less future in a highly regulated environment.
The future of personalisation lies in contextual marketing, behavioural data-led targeting and automation with the trump card being the degree to which artificial intelligence can be applied.
Looming personalisation ROI 2025 deadline and some known roadblocks:
“We had a really great Delivery Partner in Lavabeam. I really trusted them, they provided us with Vodafone resources and they drove that adaptability and worked to make this successful for our client, for us and themselves.”
- Jon Donovan,
Principal Manager, Digital Marketing,
Vodafone Group
“During my time at Eircom, Suvash and his Team helped us to optimise our Contact Centres and set up a complete new facility for Sales in record time."
- Neil Cushen,
Head of Consumer Sales,
Eircom
“The Lavabeam team were industry specialists, anticipated our needs and delivered exceptional value within a very short time. The team never failed to go above and beyond for us and were an absolute pleasure to work with."
- Fadwa Elkosairy,
Director of Sales & Customer Care, Vodafone Oman
Lavabeam has been ahead of the curve with a fully tested and results-oriented framework to improve CSAT/NPS. This approach combines a comprehensive personalisation strategy, understanding of right data collection methods, access to requisite tools and techniques, and investing in timed and targeted programmes.
Processes
>A/B, Multivariate testing, data integrity checks.
> Automated monitoring,
reporting of campaigns
Solutions
> Logged-in/out solutions
> Paid/social media solutions
> Personal states based solutions
Tools
>Custom tool dev in SEO, UX, geo-fencing
>Data science incorporated
>Commercial tool integration
Strategy
>Sector-specific ROI strategy with execution roadmap
>Fitment review of products including Adobe,
Boxever, Google
The key to positively influence the outcomes of personalisation programmes lies in the identification and management of KPIs. Lavabeam’s model provides a significant uplift in the four key KPIs.
+40%
Customer satisfaction
+30%
Customer life time
+20%
Revenue per visit
+60%
Conversion rate
To ignite a comprehensive personalisation roadmap and monetisation strategy, get in touch today.
GDPR drives out cookie-based marketing and alternatives are not fully established
Inadequately defined customer data management strategy
Online and off-line channels that aren't fully integrated
Siloed automation roadmaps with a technology stack that's not fully optimised
Need for further investment to extract ROI from the current personalisation programmes
