CREATE A SINGLE 360° VIEW OF YOUR CUSTOMERS AND PROSPECTS
First, Understanding CDP priorities and challenges
Gartner predicts the MarTech industry doubling its investments in digital channels and analytics solutions. Lavabeam’s recent experience shows that majority of these investments are earmarked for Customer Data Platforms (CDP). What the need the compelling need for a CDP?
As the industry’s focus shifted from being ‘cookie’ centric to ‘customer centric’, marketers have the unenviable job of sourcing, extracting, managing and understanding their customer data from a multitude of traditional and digital channels, all within the realm of GDPR and other data privacy norms.
This is where CDPs play a pivotal role. Their omni-channel, data-driven, customer-centric architecture will help businesses deliver amazing customer experience and drive-up RoI on their Martech investments.
As differing customer's needs are evolving every day, understanding the strategic context and closely managing the outcomes is lot more important.
In our experience, we have seen marketeers challenged with limited data-unification capabilities, limited real-time marketing use-case delivery, non-persistent customer data across multiple touch-points and significant Martech integration complexity.
Lavabeam can assist to ignite your current
CDP assets to accelerate business goals for
market share and cost optimisation.
MAXIMISE THE RETURN ON YOUR MARKETING INVESTMENT AT REDUCED COSTS ALL WHILE HELPING YOU DELIVER EXCEPTIONAL CUSTOMER EXPERIENCE AND USER ENGAGEMENT.
Lavabeam’s CDP wheel of change is the result of experience gained from CDP implementations that can help accelerate your CDP charter. Strategic, domain related and process specific spokes form this wheel that help you manage your CDP initiative comprehensively. All while minding the security, governance and compliance of your customer data.
6) Lean agile management techniques and processes
-Org. culture and change mgmt.
GET IN TOUCH FOR A NON OBLIGATORY REVIEW TO EXPLORE YOUR OPTIMIZATION OPPORTUNITIES
“We had a really great Delivery Partner in Lavabeam. I really trusted them, they provided us with Vodafone resources and they drove that adaptability and worked to make this successful for our client, for us and themselves.”
- Jon Donovan,
Principal Manager, Digital Marketing,
Vodafone Group
“During my time at Eircom, Suvash and his Team helped us to optimise our Contact Centres and set up a complete new facility for Sales in record time."
- Neil Cushen,
Head of Consumer Sales,
Eircom
“The Lavabeam team were industry specialists, anticipated our needs and delivered exceptional value within a very short time. The team never failed to go above and beyond for us and were an absolute pleasure to work with."
- Fadwa Elkosairy,
Director of Sales & Customer Care, Vodafone Oman
