HOW TO DERIVE MAXIMUM RETURN ON YOUR MARKETING INVESTMENTS
From evaluating your marketing automation maturity to charting a personalised roadmap to manage your growth and reduce your cost, our dedicated team of consultants can seamlessly extract the full value of your investments.
Gartner has identified five key trends that underpin the investments made by digital marketing organisations for improving their effectiveness and efficiencies.
These trends make an irrefutable case for a structured, continuous & holistic approach to marketing automation to drive strategic outcomes.
SO, WHAT ARE THE KEY DRIVERS AND POTENTIAL AREAS FOR IMPACT?
THE OUTCOME
Increased
qualified leads & conversion rates
Improved
marketing
productivity
Improved user experience &
customer satisfaction
Reduced
marketing-spend & increased ROI
Improved alignment
between sales
& marketing
The first and the most important step in the journey is a holistic assessment of your current Digital Marketing maturity.
Leveraging our deep experience of delivering successful Marketing Automations, Lavabeam have devised a 4-stage Maturity Assessment framework to accurately assess our clients’ current maturity.
Typical KPI movement recorded in Lavabeam's automation programmes
The main objective of a Marketing Automation programme is to drive incremental Sales at optimised Marketing spends. A data-driven approach to Marketing helps deliver these KPIs at scale. Thus, a matured marketing organisation will ensure that the measurement systems are fully in place.
Lavabeam’s operating model has proven that the lead generation, conversion and revenue goals, customer acquisition costs and customer engagement metrics can be more immediately impacted.
“We had a really great Delivery Partner in Lavabeam. I really trusted them, they provided us with Vodafone resources and they drove that adaptability and worked to make this successful for our client, for us and themselves.”
- Jon Donovan,
Principal Manager, Digital Marketing,
Vodafone Group
“During my time at Eircom, Suvash and his Team helped us to optimise our Contact Centres and set up a complete new facility for Sales in record time."
- Neil Cushen,
Head of Consumer Sales,
Eircom
“The Lavabeam team were industry specialists, anticipated our needs and delivered exceptional value within a very short time. The team never failed to go above and beyond for us and were an absolute pleasure to work with."
- Fadwa Elkosairy,
Director of Sales & Customer Care, Vodafone Oman
