MAXIMISE THE ROI ON PERSONALISATION
Create a personalisation roadmap to drive amazing omni-channel experiences and strategic growth.
WHY CHOOSING THE RIGHT ANALYTICS SOLUTIONS & ATTRIBUTION MODELS IS CRITICAL FOR ACCURATE INSIGHTS AND AUTOMATED KPI REPORTING
As the marketing landscape becomes increasingly fragmented with the drive for conversions, 81% of marketeers expect that the majority of their decisions will be data-driven by the close of the year (Gartner 2020).
With analytics now accounting for the highest share of their budget allocation (at almost 10%) as initiatives such as web, ads, social and digital commerce rank behind, analytics now stands as the number one predictor for leveraging data to drive growth.
How each touchpoint is merited depends on the vision and goals of the organisation.
For your multi-touch attribution to be truly strategic, Lavabeam can help test, analyse and optimise your analytics so you can reach the right customers at the right time.
We at Lavabeam, with our deep understanding of Marketing Automation, can help you with the assessment, design, setup and operationalisation of Analytics and MTA – thereby helping perfect your customer journeys and deliver measurable benefits across various commercial use-cases.
Our key differentiator is that we start with asking the fundamentally important strategic questions and evaluate the status-quo on the right parameters.
Thus, we are guided by strategy, understanding of the brand and more importantly the customer engagement behaviour in recommending and implementing the right analytics and attribution model.
We can also help with the design and implementation of reporting dashboards to enable you to accurately capture and present the performance of the programmes using the relevant metrics. These dashboards are customised to suit your context and needs.
“We had a really great Delivery Partner in Lavabeam. I really trusted them, they provided us with Vodafone resources and they drove that adaptability and worked to make this successful for our client, for us and themselves.”
- Jon Donovan,
Principal Manager, Digital Marketing,
Vodafone Group
“During my time at Eircom, Suvash and his Team helped us to optimise our Contact Centres and set up a complete new facility for Sales in record time."
- Neil Cushen,
Head of Consumer Sales,
Eircom
“The Lavabeam team were industry specialists, anticipated our needs and delivered exceptional value within a very short time. The team never failed to go above and beyond for us and were an absolute pleasure to work with."
- Fadwa Elkosairy,
Director of Sales & Customer Care, Vodafone Oman
